Get yourself trained on (2019) Growth Hacking with this Online Training (2019) Growth Hacking with Digital Marketing [Version 6.2.2].
Online Training (2019) Growth Hacking with Digital Marketing [Version 6.2.2]
Become a certified growth hacker and join a network of more than 35,000 alumni in the world’s bestselling growth hacking course!New for 2019:LearnGrowth Hacking with Real Data from the Google MerchStore!// Last Update:3 February 2019Grow your digital marketing results faster through the power of growth hacking! In this industry-leading course, youll discover the extraordinary benefits of digital metrics, including lean analytics, web traffic, digital conversion funnels, and LTV and CAC calculations. Youll also gain access to cutting edge info about inbound marketing, email marketing, SEO, paid acquisition, public relations, viral marketing, and much more!You can now earn your Eazl Growth Hacker certificate by completing 100% of this course. Eazl will customize, host, and issue your certificate so that you can impress clients and employers with your knowledge and commitment to building growth hacking skills!IntroducingThe Digital Marketing Toolkit for the Connected Economy Want to have huge success in modern digital marketing? With this remarkable course at your fingertips, you can hone the much-needed skills to attract and retain customers through any online channel. By leveraging the advantages of growth hacking, you can: Compete head-to-head with even the biggest firms in Silicon ValleyBuild your business with secrets unknown to most entrepreneursQualify for more prestigious and higher-paying digital marketing jobsImprove your outcomes with content marketing, social media, and SEODiscover the real potential of email marketing, viral marketing and public relationsLead digital marketing teams to massive increases in conversion ratesMultiply your results with growth hacking applied across numerous channelsThe demand for digital marketing experts is increasing every day, and one of the key factors of success is keeping up with the latest trends. This growth hacking course puts you in the drivers seat with the most relevant, most effective information available. And no boring power point slides, ever! This flagship course was developed in partnership with leading instructional designers. The course is exceptionally well-crafted, allowing you to learn growth hacking concepts and apply them immediately. Youll also enjoy the beautifully animated learning modules, developed by Eazls own animation team. Growth Hacking The Secret Key to Digital Marketing Mastery Ready to get feedback quicker and make changes faster to supercharge your digital marketing results? Youve got all the strategies you need in this growth hacking course. In the first part of the course, youll gain essential big picture skills, including developing your customer personas, interviewing your target markets, and analyzing your buyer center (i.e. the individuals in your target market with the most purchasing power). Next, youll learn how to analyze your results. With any growth hacking effort, you always want to know whats working, where its working, and what needs to be changed. For this, you need digital marketing tools like web traffic analysis and lean analytics. Lastly, youll discover highly effective tools to bring boatloads of new customers ones with money to spend into your online eco-system. This includes the concepts of digital conversion funnels, lifetime customer value (LTV), and customer acquisition costs (CAC). Develop a User-Centric Approach to Digital Marketing Youll start by learning what growth hacking is and then move on to building your digital analytics skills.We’ll take your Google Analytics skills to the next level by teaching you how to use these advanced tools with real data from the Google Merchandise Store. Then, you’ll learn how to develop marketing personas and user segments–using online research methods (like Facebook Audience Insights) and the person-to-person interviewing methods used by companies like IDEOand Apple in Silicon Valley. Then, you’ll learn how to work with Pirate Metrics and marketing funnels so that you can guide potential customers through each step… from awareness to revenue to referrals.In the second half of the course, youll discover how to create digital marketing materials that target the unique wants and needs of your customer. This might seem like a given, right? In fact, its a much rarer skill than you might think, and absolutely crucial for maximizing sales. No growth hacking course is complete without this must-know info! Then youll get a crash course in both online SEO and in content marketing, allowing you create relevant and memorable content thats designed to be discoverable on the web. The email marketing section will introduce you to automated strategies for email. Youll also develop the ability to use email platforms to manage your subscriber lists.In the later parts of the course, you’ll learn how to estimate and use both LifetimeCustomerValue (LTV)and Customer AcquisitionCosts (CAC)–two critical metrics for building a digital marketing engine. The course wraps up with a section on paid acquisition(like PPC Ads andsocial media ads) so that you can bring traffic into the “top of your funnel” on-demand.Also, this is version 6 of this course! That’s right–the Eazl team has updated this course 6 times since it launched. If you look at the content upgrade journal below, you’ll see that it gets better and better–and you only have to enroll once to get lifetime access… including all the future upgrades!Since giving you the most possible value is so important to us, Eazl is offering this course with our 30-day guarantee. If youre not totally wowed by the content, feel free to ask for a refund. We will give you one immediately, no questions asked. Sound good? Version 3.2Release Notes:You have an updated study guide that is better synchronized to the lectures and further study resources in the course. Happy learning!Version 3.1 Release Notes:We’ve added a premium tutorial for you in the Google Analytics part of the Growth Hacking Series. In this live event rebroadcast, you’ll see how to call specific data from your Google Analytics properties, leverage it to create automatically-updating dashboards, and publish these dashboards to a private site. Think of this as your business or entrepreneurial HQ. For those of you who have board members, investors, or teammates, you can select the people who will have access to these dashboards so that your team can use data to drive good decisions. Enjoy!Version 3 Release Notes:WoohooGrowth Hacking 3is here and the course is better than ever. Using feedback from the Eazl lead users crew, the Udemy learning team, and other student feedback, we’ve made a whole host of upgrades! The course is now more project-based, so you’ll be able to use sections as you need them to achieve outcomes related to your growth objectives. We’ve also trimmed out some of the more outdated exercises and SideBYSides and replaced them with fresh content. As a part of this upgrade, there are all new intros in the course and it has been totally re-structured. You also have access to a brand new interview with Peter van Sabben that was recorded in Amsterdam in the Winter of 2015. Peter is one of Europe’s leading growth hackers and the co-founder of Growth Tribe, the first ever growth hacking program sponsored by a university (the University of Amsterdam) and backed by Facebook.What’s new in version 4.0?:Growth Hacking 4includes tons of new content, including content related to the application of bots to social media, Google 360,and a lot more. We’ve also streamlined the learning experience by de-escalating some modules from previous course versions.To see a full content upgrade journal, see the final lecture of the course.Growth Hacking 4.1migrates course document support from Dropbox to Google Documents. Students in the course should not experience any learning disruption from Dropbox’s recent hosting infrastructure change!Released November 2017:What’s new in version 5.0?Where to begin?This learning experience has just received the most MASSIVE upgrade in Eazl history!You can now earn your Eazl Growth Hacker certificate by completing 100% of this course. Eazl will customize, host, and issue your certificate so that you can impress clients and employers with your knowledge and commitment to building growth hacking skills!All new hands-on practicums by former Googler andEuropean growth hacking leader Maja Voje that takes you all the way from developing personas, using the GrowthMarketing Canvas to generate growth hacking ideas, launching a landing page with Leadpages, setting up tracking with GoogleTag Manager, Hotjar, and the Facebook Pixel, analyzing traffic to the page, optimizing it, watching user recordings, and moving into retention cohorts, user analytics, installing third-party tools on the page, and optimizing the funnel. It’s AWESOME.All new side by sides updated for the all new Google Analytics interface, Facebook’s newest changes, new Mailchimp workflows, and more.TONS of brand new animated modules.Growth Hacking has become an increasingly cohesive community and best practices are starting to solidify around the ecosystem.More than 80lectures… 80 lectures! were upgraded as part of this update.An all new study guide that’s hosted on the cloud and give you links to tons of online spreadsheets built to support this course, guides, and references. It also includes theworld’s first Growth Hacking dictionary so that you can stay up-to-date with the language used by growth hackers.A new suite of interviews all included as part of the 2018 upgrade plus full-length versions of the interviews accessible on the Eazl YouTube channel.We wanted you to have a streamlined learning experience, so none of the interviews are over 10 minutes in length during your experience in the course.Released February 2018:What’s new in version 5.2?In version 5.2 we’ve added Assignments throughout your learning experience. This is a brand new Udemy feature released in beta mode that enables your Eazl instruction team to blend videos with questions and images. We’ve heard from many of you that you would love even more hands-on activities, so we answered with 8 new hands-on Assignments in version 5.2 of the course!Released November 2018:What’s new in version 6?Overview: Hello Eazl GrowthHackers!This year, the course content upgrades are heavily focused on working with on-site user psychology. As the digital world becomes more common in our lives, it’s becoming increasingly important to create a sense of scarcity, to provide social proof, and to move towards personalized digital experiences so that we can retain our users. This is also important because the cost of acquiring customers in the digital space is rising quickly. Below, you’ll find some specific areas we upgraded in this huge update!Growth hack with Google. This year, you’ll be learning how to growth hack using actual data from the Google Merchandise Store. We’ve re-engineered your learning experience to include the use of this popular e-commerce storefront so that when you learn a concept you can see examples of it applied to a big, real-life digital business.Work withAwesome Practitioners. This year we are so pleased to introduce you to a third co-instructor. In addition to learning with Eazl Growth Strategist In-residence Maja Voje and with Eazl co-founder Davis Jones, you’ll also be learning hands-on training with Jure Knehtl–an e-commerce advertising expert who has sold more than $30m worth of products online. Our goal is for you to learn important concepts, meet experts in the field, see these concepts in action, then use the new skills you have.Which leads us to…Brand New Assignments. You all are awesome!We were so impressed with your response to the 2018 (Version 5) assignments that we’ve made the GrowthHacking assignments in this course even better.In the 2019 (Version 6) Eazl Growth Hacking course, you’ll be moving into the role of the Head of Growth for the Google Merch Store. You’ll be creating custom segments, looking into data for insights, and launching practice growth experiments for the Google Merch Store. Multiple New Expert Interviews. Maja recruited two fantastic new experts to include in your Growth Hacking learning experience. You’ll be learning design thinking from Alan Faljic, a former business designer withIDEO, and referral marketing with Savvas Zortikis fromViralLoops. As always, these experts will now be part of your growth hacker network.Automated Learning with Dynamic Creative. Davis Jones has developed an extensive Practicum for you related to using Facebook’s new Dynamic Creative feature as a way of automating your progress towards language/market fit with an audience. You’ll learn what this is and how to take advantage of it!You’ll also find so much more new stuff inside the course!Released November 2018:What’s new in version 6.1?We’ve just done a massive upgrade to the Version 6 Eazl Growth Hacking Course study guide! Now your study guide has bookmarks that enable you to navigate to the relevant parts of the course study guide based on whatever growth hacking skill you’re applying at any given moment. Make sure to check out the new Version 6 study guide!Released November 2018:What’s new in version 6.2?We noticed that some students are here to learn how to setup their digital marketing system (for example, setting up GoogleAnalytics, the Facebook Pixel,Hotjar, etc.) and that others are here for different reasons.So, we’ve launched the Accelerated Learning Pathways initiative. Early on in your learning experience, you’ll find two “learning pathways”that offer you a guided sequence of course lectures and tutorials to help you achieve what you came here to do faster. We hope you like the upgrade!January 2019 6.2.1 Upgrade:We’ve added a new interview with Joey Ayoola from the Growth Revolution agency in Belgium. He has an alternative method and tool to use to develop personas. You can find the interview with him and a link to the free tool in the study guide!February 2019 6.2.2 Upgrade: Maja’s newly-added interview with Jakob Marovt is now one of our favorites.In it, they discuss coding for growth hacking, how to get the most from your website traffic, and how to get new products to rank on Product Hunt.
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As a society, we spend hundreds of billions of dollars measuring the return on our financial assets. Yet, at the same time, we still haven’t found convincing ways of measuring the return on our investments in developing people.
And I get it: If my bank account pays me 1% a year, I can measure it to the penny. We’ve been collectively trained to expect neat and precise ROI calculations on everything, so when it’s applied to something as seemingly squishy as how effectively people are learning in the workplace, the natural inclination is to throw up our hands and say it can’t be done. But we need to figure this out. In a world where skills beat capital, the winners and losers of the next 30 years will be determined by their ability to attract and develop great talent.
Fortunately, corporate learning & development (L&D), like most business functions, is evolving quickly. We can embrace some level of ambiguity and have rigor when measuring the ROI of learning. It just might look a little different than an M.B.A. would expect to see in an Excel model.