Get yourself trained on Advertising Strategies for with this Online Training Advertising Strategies for Shopify [Former Googler].
Online Training Advertising Strategies for Shopify [Former Googler]
Shopify – Marketing Your Shopify Store From Former GooglerThe purpose of this course is to give exact direction on how to advertise your Shopify Store. Im writing this as there are a lot of great resources on how to create a Shopify store, also there are a lot of great resources and articles on how to advertise websites, but I havent run across many videos on how to effectively advertise a Shopify Store. I feel there is a major gap as Shopify has many nuances and integrations (especially with google), that requires specialization when youre going to market your business.With that, I created a Udemy training series on how to promote your Shopify store. Specifically I cover. Shopify Marketing – Get Site Visitation Data through Google AnalyticsBefore you spend any money on advertising, its critical to track everything. Within my Udemy course I share how to sync up your Shopify store toGoogle Analytics. The integration is awesome and is super easy. The benefit is you will get data on how many users are going to your site, where theyre coming from (i.e. Google Search, Display Ads, Organic Search, Social Platforms, etc,), and most critical, purchases from your Shopify store.What makes this even more impactful is youll be able to see how much revenue youre driving from the various marketing channels. This will inform you how much you should push each channel, based on how well each is performing and making you money. .Shopify Marketing: Google SearchI wrote a few blog posts about the effectiveness of Google Search to promote a business. There isnt an exception for Shopify stores. Heres why, with Google Search you can show an ad to users who are searching for your products that your store sells. To boot, you only pay if someone clicks to your store. Heresa prior blog post on how to create a Google Search campaign.While there are other search engines out there (Bing, Yahoo!, AOL, etc.), my recommendation is to first start with Google. Of the keywords that are proven to drive sales, I would expand these keywords to the other platforms.Shopify Marketing: Google RemarketingIn addition to advertising your Shopify store via Google Search, I would strongly recommend to setup Google Remarketing. Remarketing is an advertising campaign where you show a display banner ad to users who have visited your site, but didnt purchase the products youre offering. This works extremely well as youre only reaching the hand raisers, users who have expressed interest in your store, but didnt purchase for a variety of reasons. Maybe they are still shopping around, they got distracted, etc. With Google Remarketing you can now close the sale with these past visitors. A few things I really like about Googles remarketing solution is as follows:You only pay per click, if they dont click, its free promotion.Google has awesome tools to create effective display banner ads, for free! Thats right, when you create the campaign, Google has tools to create display banner ads that work. You can either upload images, Google can scan your site for images, or you can use stock images.Google has one of the largest network of websites out there. By leveraging Google Remarketing, you can reach users across literally millions of websites and apps.Google remarketing is integrated with Google Analytics, which means we can customize the audiences we want to reach with banner ads. For example, it may be all site visitors, or it may just be users who have items left in their shopping cart, or users who have been on your site for 5 minutes or more (i.e. showing strong signs of commercial intent).For the above reasons, I would highly recommend to get started with Google remarketing. Within my Udemy training Ill share how to setup this campaign, butheresa blog post on Google remarketing and how to set this up.Shopify Marketing: Google ShoppingIn my opinion, Google Shopping is an unsung hero of digital advertising. Google Shopping is a comparison search engine where users can shop for products. See below of what Google Shopping looks like. I love Google Shopping for a few reasons.Like all Google products you only pay per click. If they dont click, you dont pay anything.This advertising campaign displays the product, title and price. What this means is you give users as much information about the product as possible. Thus, if they like what they see, theyll click. If they dont, refer to the first bullet. Theyll just skip your ad and you wont pay anything.Now, one of the hardest part of setting up a Google Shopping campaign is you need to create a product feed, which hosts all of the information to advertise. This includes many different columns including, title, description, price, images, etc. If you sell hundreds of products this can take days or even weeks to create.Fortunately if you work with Shopify there is an app for this, specifically Google Shopping app. The Google Shopping app will automatically create your Shopping feed, based on all all of the products within your store. This is a HUGE time saver.Within the Udemy training course, Ill go into detail on how to setup Google Shopping.Shopify Marketing: PrivyLastly, I would strongly recommend users to create a Privy account. Privy is a really awesome app that helps reduce the amount of shopping cart abandoners and collect email addresses of potential customers, to market via email marketing.They also offer free trials for users to see how it can support their business.
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As a society, we spend hundreds of billions of dollars measuring the return on our financial assets. Yet, at the same time, we still haven’t found convincing ways of measuring the return on our investments in developing people.
And I get it: If my bank account pays me 1% a year, I can measure it to the penny. We’ve been collectively trained to expect neat and precise ROI calculations on everything, so when it’s applied to something as seemingly squishy as how effectively people are learning in the workplace, the natural inclination is to throw up our hands and say it can’t be done. But we need to figure this out. In a world where skills beat capital, the winners and losers of the next 30 years will be determined by their ability to attract and develop great talent.
Fortunately, corporate learning & development (L&D), like most business functions, is evolving quickly. We can embrace some level of ambiguity and have rigor when measuring the ROI of learning. It just might look a little different than an M.B.A. would expect to see in an Excel model.