Get yourself trained on Big Data in with this Online Training Big Data in Advertising – Explained in Plain English.
Online Training Big Data in Advertising – Explained in Plain English
Big Data is a popular buzzword but it is very vague and can be somewhat scary. In this course I explain what Big Data in advertisingactually is, and try to remove some of the confusion around the subject.This course gives everyone from beginners to professionals a quick overview of what data means to digital advertising. I review the companies involved, define the types of data advertisers look for, when and why advertisers buy data, how users share it (knowingly or unknowingly), and much more.In this 35minute courseIcover the followingtopics:What Personal Data (PII) isWhat laws exist to regulate data collectionDifferent types of Data Categories that Advertiserslook forDemographicBehavioralContextualRetargetingLocationHow data is actually collectedAd-Tech companies involved in the data & ad deliveryprocessAt the end of the course you will have a better understanding of what kind of data is being collected about you, and how advertisers use that data to target theirads. You will also have a better understanding of why you see certain ads on each ofyour devices.———————Real Student Testimonials: Very clear and to the point. I like the graphics. – David Peterson Very clear presentation. I understand very easy. – Catalin BadeaReviews from Other CoursesDigital Advertising & Marketing 101 The real-world examples almost makes it self-explanatory. Professionally done and author speaks with authority – i.e. he knows what he’s talking about and it shows. – AJ Du Toit Thought this was an excellent introduction course. Working in the industry without a huge amount of experience in this area, it was a great way to familiarize myself with topics in ongoing conversations internally and externally. Will be taking 201 to further my understanding. – Jocleyn Armour It is advertised as a 101 course and it did exactly that and very well, touching on the building blocks of Digital Advertising and Marketing. Good job Ben. – Jean CDigital Advertising & Marketing 201 When combined with Ben’s 101 course, the two classes make for a thorough and well-organized primer on digital media today. Perfect for marketing people and agency folks (creative, account) who are not immersed in a media agency. It will give you a foundation for how digital media is structured, a clear explanation of the jargon and acronyms you’ll hear bantered about, and a better understanding of the opportunities available. The 201 course goes into important detail about some of the key changes that have taken place in digital advertising recently. Ben explains the concepts clearly and succinctly. Definitely worth the time investment. – Shawn E Fraser This course is amazing. I do affiliate marketing and always wanted to learn about programmatic advertising and this course me taught that. I completed this for an interview and the employer was really impressed by the knowledge I had. Hope there is another in-depth version of this course. Where he goes into ad platforms or ad servers and teaches the real world applications. – Suryameet Singh Comprehensive overview…detailed! – Kaithlean Crotty-Clark———————According to recent trends by Statista, the digital marketing & advertising industry is on pace to be worth over $330B a year by 2021. If youre not already learning about this industry, you will be soon. Get a jump start on your career, your co-workers, and peers by taking this intermediate-advance level course.
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As a society, we spend hundreds of billions of dollars measuring the return on our financial assets. Yet, at the same time, we still haven’t found convincing ways of measuring the return on our investments in developing people.
And I get it: If my bank account pays me 1% a year, I can measure it to the penny. We’ve been collectively trained to expect neat and precise ROI calculations on everything, so when it’s applied to something as seemingly squishy as how effectively people are learning in the workplace, the natural inclination is to throw up our hands and say it can’t be done. But we need to figure this out. In a world where skills beat capital, the winners and losers of the next 30 years will be determined by their ability to attract and develop great talent.
Fortunately, corporate learning & development (L&D), like most business functions, is evolving quickly. We can embrace some level of ambiguity and have rigor when measuring the ROI of learning. It just might look a little different than an M.B.A. would expect to see in an Excel model.