Get yourself trained on Complete SEO Training with this Online Training Complete SEO Training With Top SEO Expert Peter Kent!.
Online Training Complete SEO Training With Top SEO Expert Peter Kent!
LEARN & IMPLEMENT SEO THAT PRODUCES RESULTS! GET YOUR WEBSITE TO THE TOP OF THE MAJORSEARCH ENGINES!When your potential customers and site visitors search at Google, Bing, and Yahoo! … does your Web site appear in the results? At or near the top? If not, this course can help! At the end of this course you’ll have a firm understanding of how SEO (Search Engine Optimization) works and how you can use it to boost traffic to your site.SEO That Works!Search Engine Optimization seems to be a dark art full of confusion, misconceptions, misleading information, and outright scams. But at heart, SEO is pretty simple, and this course explains it all:Picking the Best Keywords for SEOPreparing Your Site, Including Avoiding Things that Hurt Your Site SEOUnderstanding the Role of Content in SEOOptimizing Your Pages Meta Tags, Formatting Body Text & Images, etc.Boosting SEO with Structured Data MarkupSubmitting” Your Site to Search Engines and DirectoriesLocal-Search SEOUnderstanding the Importance of Links in SEO and How they Work for YouFinding Places to Get Great Links to Your SiteIs This Course for You?Perhaps you own a small business, and your success depends on your Web site. Maybe you’re a Web developer, and you want to do a better job for your clients–and your clientsdowant SEO!–or you are responsible for your employer’s Web site and are feeling pressure to get it ranked in the search engines. Or maybe you have hired an SEO(Search Engine Optimization) company and are not sure that they are doing a good jobor are about to hire an optimization company and have heard the SEO horror stories from friends and colleagues.Whatever your situation, this course, will take you through the process step-by-step, with commonsense advice and simple examples. Search Engine Optimization is not brain surgery, there are basic rules that, if you follow, will bring success. Content and OverviewThis course of over seven-and-a-half hours, 157easy-to-digest lectures, and 40 documents with links to useful resources explains the basics of a powerful SEO campaign. You’ll begin by understanding the importance of keywords to SEO, how to find out what people are actually searching for online and how often, and how to pick the right SEO keywords. You’ll also hear about the things you can do to your site to prepare, to ensure the site has the best chance to rank well.I’ll explain the role of content text in your Web pages, and how to optimize the various important tags in your page. You’ll also hear about structured data markup, a way to tell the search engines what the content in your pages actually represents products, software, reviews, people, music, articles, and more. You’ll learn the best ways to submit” your site to the search engines, how to work with search directories, and about the Webmaster accounts, in particular Google Search Console.You’ll also hear about what is often the hardest part aboutsearch engine optimization, linking getting links from other sites pointing back to yours. I’ll explain in detail why this is so important, how links should be structured, and how to get them. By the end of this course you’ll have a solid foundation in SEO and be able to optimize your site, or to supervise developers and SEO firms to ensure the job is done right. SEO really isnotbrain surgery … or rocket science. There’s so much information about SEO on the Web, you can get overwhelmed by the information overload. But SEO is actually relatively simple.Don’t be blinded by the science. Kent leads you through easy to understand SEO strategies that really work!
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As a society, we spend hundreds of billions of dollars measuring the return on our financial assets. Yet, at the same time, we still haven’t found convincing ways of measuring the return on our investments in developing people.
And I get it: If my bank account pays me 1% a year, I can measure it to the penny. We’ve been collectively trained to expect neat and precise ROI calculations on everything, so when it’s applied to something as seemingly squishy as how effectively people are learning in the workplace, the natural inclination is to throw up our hands and say it can’t be done. But we need to figure this out. In a world where skills beat capital, the winners and losers of the next 30 years will be determined by their ability to attract and develop great talent.
Fortunately, corporate learning & development (L&D), like most business functions, is evolving quickly. We can embrace some level of ambiguity and have rigor when measuring the ROI of learning. It just might look a little different than an M.B.A. would expect to see in an Excel model.