Get yourself trained on Google Trends Data with this Online Training Google Trends Data Mining Using R.
Online Training Google Trends Data Mining Using R
Google Trends is a new tool in a Data Scientist or a Marketing Analyst’s tool box. It provides data that could be quite useful when assessing trend ingeneral public interest in a particular product or an array of products.Trends data essentially gives us a way to assesshow oftena particular search was performedon world’s most popular search engine.However,Google Trends only allows asimultaneoussearch of up tofiveterms, also itdoes not providedata through a dedicated API. This course describes twoprocesses in R which could be employed to circumvent both of these issues.First process stitches together R andWindows batch system. Second,utilizegtrendsR package. In both case we set up an automated process.The course begins by describing Google Trends data itself, and then various R functions relevant to build the automated solution. In the third section, we apply the knowledge from previous sections to build a complete end to end solution.By the end of the course,we will better understand howR could be employed in more automated manner with minimum human involvement. Additionally,betterappreciate the power of Google Trends data to provide a greater understanding of the way the world around us functions.
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As a society, we spend hundreds of billions of dollars measuring the return on our financial assets. Yet, at the same time, we still haven’t found convincing ways of measuring the return on our investments in developing people.
And I get it: If my bank account pays me 1% a year, I can measure it to the penny. We’ve been collectively trained to expect neat and precise ROI calculations on everything, so when it’s applied to something as seemingly squishy as how effectively people are learning in the workplace, the natural inclination is to throw up our hands and say it can’t be done. But we need to figure this out. In a world where skills beat capital, the winners and losers of the next 30 years will be determined by their ability to attract and develop great talent.
Fortunately, corporate learning & development (L&D), like most business functions, is evolving quickly. We can embrace some level of ambiguity and have rigor when measuring the ROI of learning. It just might look a little different than an M.B.A. would expect to see in an Excel model.