Get yourself trained on How to write with this Online Training How to write your own successful Email Marketing Strategy.
Online Training How to write your own successful Email Marketing Strategy
Learn about the capabilities and opportunities of Email Marketing for business, and how to start (or build on) an email program with solid foundations, enabling you to move into more complex and advanced email marketing practices. Create your own Email Marketing Strategy using Industry Best Practices and a Systematic, Simple Approach to Planning your Email Program.Learn about the levels of complexity within Email Marketing and how to progress through them.Refine your email objectives and learn how to measure your success.Understand the impact of Deliverability and the basics of getting it right – ie, avoiding the Spam/ Junk folder!Uncover how to acquire new subscribers and engage them from the very beginning.Hear about the important features to include in your design and be inspired by great-looking examples!Beat the overwhelm, by taking a step-by-step approach to setting up a comprehensive, solid email marketing plan. Download my worksheets and guides to help you walk through your own strategy. Having worked in Marketing for 12+ years I’ve seen many approaches to Email Marketing. I’ve designed this course for beginners who are just starting out, or may have an Email program they want to improve upon. Email is so much more than one-way communication to a list of subscribers – I want to share my passion and help others create their own successful email marketing programs. This course is about the approach and strategy behind email, rather than specific instructions on how to set up accounts, forms, lists etc. My reason is simple: regardless of which platform you use, you need a strategy in order to be the most successful you can be! The course will cover:Section 1:VIDEO 1: An IntroductionVIDEO 2: The effectiveness of emailVIDEO 3: From Basic to Advanced – an explanation of the levels within Email MarketingVIDEO 4: Setting your objectivesWORKSHEET: Set your own objectivesVIDEO 5: Deliverability – getting your email into the inboxSection 2:VIDEO 6: Creating your Email Marketing Calendar plannerVIDEO 7: Data – the lifeblood of your email programVIDEO 8: Growing your subscriber listVIDEO 9: Email Design – the fundamentals plus some inspirationVIDEO 10: Welcome your New SubscribersWRITTEN LECTURE: Promotional EmailsSection 3:VIDEO 11: What metrics should you measure?VIDEO 12: How do you know if you’re successful?Section 4:VIDEO 13: Where to next?VIDEO 14: Keeping your subscribers interestedVIDEO 15: Data enrichment – how to add more useful dataVIDEO 16: Wrap UpIf you’re looking for a good introduction to Email Marketing, or want to ensure you’ve got the basics covered in your existing program before moving into the more advanced capabilities, you’ve come to the right place!Click ‘Take This Course’ to get started now!
Udemy helps organizations of all kinds prepare for the ever-evolving future of work. Our curated collection of top-rated business and technical courses gives companies, governments, and nonprofits the power to develop in-house expertise and satisfy employees’ hunger for learning and development.
Learn on your schedule with Udemy
Investing in yourself through Learning
As a society, we spend hundreds of billions of dollars measuring the return on our financial assets. Yet, at the same time, we still haven’t found convincing ways of measuring the return on our investments in developing people.
And I get it: If my bank account pays me 1% a year, I can measure it to the penny. We’ve been collectively trained to expect neat and precise ROI calculations on everything, so when it’s applied to something as seemingly squishy as how effectively people are learning in the workplace, the natural inclination is to throw up our hands and say it can’t be done. But we need to figure this out. In a world where skills beat capital, the winners and losers of the next 30 years will be determined by their ability to attract and develop great talent.
Fortunately, corporate learning & development (L&D), like most business functions, is evolving quickly. We can embrace some level of ambiguity and have rigor when measuring the ROI of learning. It just might look a little different than an M.B.A. would expect to see in an Excel model.