Get yourself trained on Learn Google Optimize with this Online Training Learn Google Optimize – Beginners – Free A/B Testing Tool.
Online Training Learn Google Optimize – Beginners – Free A/B Testing Tool
Google Optimize is a free testing and experimentation platform from Google (paid version is called Google Optimize 360). Considering wide popularity of Google Analytics and Google Optimize’s easy integration with Google Analytics makes it one of the best tools for running A/B Test, MVT andexperimentation . Those seeking a new job this tool with add value to your resume so go ahead and signup.In this course you will learn everything you need to get started with experimentation. We will coverSignup for GoogleOptimizeUnderstand Accounts andContainersSetup Google Optimize codeCreate A/B testCreate Redirect testCreate Multivariate testA must know tool for Digital Marketers, Digital Analysts, Growth Hackers and Conversion rate Optimization professionals or those seeking to enter these fields.Here is what some of the students are saying:Brad BookserAnil is an excellent instructor. He provided a clear and concise introduction to Google Optimize. I now have a better understanding of how to set up accounts, containers, and experiments in Google Optimize. If you are looking for an excellent introduction that will get you started with Google Optimize, I highly recommend this course.Joseph CoxExcellent Course!!!! Although the course is short it is concise. The instructor goes into great detail on how to setup your A/B testing campaigns using the testing Tool. As soon as the course begins we get right into what the tool is useful for, how to incorporate the tool into your business workflow and connecting the tool to your web properties/campaigns which need to be tested and then how to incorporate them into your current analytics tracking/reporting scheme .Why you should learn from me?I have been in Digital Marketing and Analytics for over 15 years.Ihave trained people from diverse backgrounds and have converted them into highperforming Digital Marketers and Analysts. I understand boththe technology and marketing side of business.I have dealt with many analytics technologieswaybeforeGoogle Tag manager existed and know the inner working of Digital Analytics.I have extensivelyworked with companies like Microsoft, Starbucks, Wall Street Journal, ESPN, T-Mobile to name few and helped them Data Driven Marketing Decisions.In addition, I have developed various course and taught students from all over the world. I am onlineinstructor for University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA) and Digital Analytics Association.I have an engineering degrees and an MBA.
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As a society, we spend hundreds of billions of dollars measuring the return on our financial assets. Yet, at the same time, we still haven’t found convincing ways of measuring the return on our investments in developing people.
And I get it: If my bank account pays me 1% a year, I can measure it to the penny. We’ve been collectively trained to expect neat and precise ROI calculations on everything, so when it’s applied to something as seemingly squishy as how effectively people are learning in the workplace, the natural inclination is to throw up our hands and say it can’t be done. But we need to figure this out. In a world where skills beat capital, the winners and losers of the next 30 years will be determined by their ability to attract and develop great talent.
Fortunately, corporate learning & development (L&D), like most business functions, is evolving quickly. We can embrace some level of ambiguity and have rigor when measuring the ROI of learning. It just might look a little different than an M.B.A. would expect to see in an Excel model.