Get yourself trained on Marketing Analytics for with this Online Training Marketing Analytics for Dummies.
Online Training Marketing Analytics for Dummies
We live in a world dominated by Marketing. It’s impossible to live in today’s world and not be exposed to Marketing. We also live in a world that is driven by data and technology. The intersection of Marketing, Data and Technology is therefore where all the action is. This course explores exactly that. It explores what Marketing is and how it works. It then similarly explores Analytics – what it means, how it is done. Finally it looks at how Analytics is applied at each stage in Marketing and how that helps increase the efficiency, effectiveness and Return on Investment (RoI) of Marketing. This is a course for beginners and requires no prior knowledge or understanding of Marketing or Analytics. It is non technical and focuses on explaining concepts and discussing how they are applied in the real world.
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Investing in yourself through Learning
As a society, we spend hundreds of billions of dollars measuring the return on our financial assets. Yet, at the same time, we still haven’t found convincing ways of measuring the return on our investments in developing people.
And I get it: If my bank account pays me 1% a year, I can measure it to the penny. We’ve been collectively trained to expect neat and precise ROI calculations on everything, so when it’s applied to something as seemingly squishy as how effectively people are learning in the workplace, the natural inclination is to throw up our hands and say it can’t be done. But we need to figure this out. In a world where skills beat capital, the winners and losers of the next 30 years will be determined by their ability to attract and develop great talent.
Fortunately, corporate learning & development (L&D), like most business functions, is evolving quickly. We can embrace some level of ambiguity and have rigor when measuring the ROI of learning. It just might look a little different than an M.B.A. would expect to see in an Excel model.