Get yourself trained on Scientific Selling with this Online Training Scientific Selling.
Online Training Scientific Selling
Scientific Selling is a sales style best practiced when the item being sold is highly technical, with a high ticket value and where the customer is a technology corporation. The style itself incorporates many principles of science: Data gathering, data analysis, experimentation, skepticism. Scientific Selling builds-upon more generic sales training with this course referring to several famous sales formulae and concepts, with pointers on where to find the original source material. The subscriber is encouraged to have some of this general knowledge before starting this course. Although the style is important, this course is more focused on the practical. It supplies examples and templates as well as generalized advice. Many topics are covered, but the emphasis is on prospecting as a routine, so that you are always growing your pipeline. This course is for three kinds of people: A. Young graduates with a hard science degree, seeking a career in business development. B. Technology entrepreneurs suddenly responsible for selling without any prior experience. C. Practicing sales and marketing professionals looking for new ideas. The course is eleven chapters in slide show format of about a dozen topics each chapter, narrated and also available as pdfs. Narrated videos in chapters one and two are about six minutes each, but from chapter three forward, they have median times of 12-16 minutes. Pdfs in the supplemental material will contain live links to material referenced in the videos. Keep a look out for special supplemental material in some chapters. Two early chapters are presented free of charge. Please leave me some feedback on the course, telling me something you found valuable. I aim to bring unique insights and tips in addition to a scientific synthesis of existing sales concepts. Also please contact me if you are convinced of the potential success of scientific selling in your industry segment, but just do not have the time and want to offload it to a specialist. I also want to hear from you long-term if you do implement scientific selling yourself and what kind of difference it made to your new customer acquisition figures. Good Hunting! Carol Gebert
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Investing in yourself through Learning
As a society, we spend hundreds of billions of dollars measuring the return on our financial assets. Yet, at the same time, we still haven’t found convincing ways of measuring the return on our investments in developing people.
And I get it: If my bank account pays me 1% a year, I can measure it to the penny. We’ve been collectively trained to expect neat and precise ROI calculations on everything, so when it’s applied to something as seemingly squishy as how effectively people are learning in the workplace, the natural inclination is to throw up our hands and say it can’t be done. But we need to figure this out. In a world where skills beat capital, the winners and losers of the next 30 years will be determined by their ability to attract and develop great talent.
Fortunately, corporate learning & development (L&D), like most business functions, is evolving quickly. We can embrace some level of ambiguity and have rigor when measuring the ROI of learning. It just might look a little different than an M.B.A. would expect to see in an Excel model.