Get yourself trained on Tableau for Business with this Online Training Tableau for Business Analytics and Marketing.
Online Training Tableau for Business Analytics and Marketing
Do you have the desire to analyze marketing data?Visualizing marketing data through Tableau can be a game changer. It can be the skill to take your career to the next level.In this course you will learn:What KPIs are important in the marketing spaceHow to visualize these KPIsHow to create a demographic dashboardHow analyze email marketing dataHow to quantify the impact of an ad campaignUse Tableau to Analyze Marketing DataThe three case studies in the course are:Data Informed Buyer PersonaEmail Marketing AnalysisPromotion Impact AnalysisIn these three case studies we will build out data visualizations that will uncover the key trends that matter.Content and OverviewIn this course we will delve into how Tableau can be applied to marketing data. There are vast amounts of data sources in the marketing space and being able to combine these data sources will give you a leg up on your competition.The case studies will provide you with a real world business setting to learn about Tableau and how data visualization can be a potent tool for unlocking useful insights. I feel that it is important for me not to only explain the theory but also create an environment for my students to apply the theories they are learning.By the time you finish this course, you will have the ability to study marketing data and uncover interesting trends. Uncovering these trends are the first step towards creating a Data Informed marketing team. The next step is to apply the insights gleaned from these trends to build better marketing campaigns.What You Will Learn-How to leverage Tableau to solve real world problems-Build a data driven buyer persona using Tableau-Analyze Email Marketing data with Tableau-Quantify the Impact of a Marketing Campaign with Tableau
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As a society, we spend hundreds of billions of dollars measuring the return on our financial assets. Yet, at the same time, we still haven’t found convincing ways of measuring the return on our investments in developing people.
And I get it: If my bank account pays me 1% a year, I can measure it to the penny. We’ve been collectively trained to expect neat and precise ROI calculations on everything, so when it’s applied to something as seemingly squishy as how effectively people are learning in the workplace, the natural inclination is to throw up our hands and say it can’t be done. But we need to figure this out. In a world where skills beat capital, the winners and losers of the next 30 years will be determined by their ability to attract and develop great talent.
Fortunately, corporate learning & development (L&D), like most business functions, is evolving quickly. We can embrace some level of ambiguity and have rigor when measuring the ROI of learning. It just might look a little different than an M.B.A. would expect to see in an Excel model.