Get yourself trained on Web Analytics with with this Online Training Web Analytics with Hands-on Projects in R.
Online Training Web Analytics with Hands-on Projects in R
R is a popular choice of tool for analysts, offering a large variety of libraries pertaining to each and every task in data analysis. With practical projects based on various real-world domains and use-cases where web analytics can be used, this video will be your companion for implementing the various web analytics techniques using the free, open source libraries provided by R.This video will start by understanding the basics of web analytics, and why it is used in businesses worldwide. This will be followed by an introduction to R and its libraries, and understanding why R is a great choice for performing real-time analysis of your data. Analyse your websites traffic and understand customers behaviour in real time, and use this information to optimize the performance of your website. You will also learn how to use the analytical capabilities of R to fully explore your Google Analytics Data and generate meaningful visualizations of your data using libraries like ggplot2 and generate reports based on various metrics and combinations. By the end of this tutorial, you will have a solid understanding of implementing the various web analytics techniques in R, and maximize your websites performance.About the authorWilliam Shin received his PhD from Columbia University in 2017 in biological sciences with specialization in computational biology. He has been an avid user of R since 2009 and has been using statistics to gain insights into large datasets since 2007. He has been a consistent contributor in digital analytics, a frequent speaker at conferences, and a wide range of regional events around the world.
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As a society, we spend hundreds of billions of dollars measuring the return on our financial assets. Yet, at the same time, we still haven’t found convincing ways of measuring the return on our investments in developing people.
And I get it: If my bank account pays me 1% a year, I can measure it to the penny. We’ve been collectively trained to expect neat and precise ROI calculations on everything, so when it’s applied to something as seemingly squishy as how effectively people are learning in the workplace, the natural inclination is to throw up our hands and say it can’t be done. But we need to figure this out. In a world where skills beat capital, the winners and losers of the next 30 years will be determined by their ability to attract and develop great talent.
Fortunately, corporate learning & development (L&D), like most business functions, is evolving quickly. We can embrace some level of ambiguity and have rigor when measuring the ROI of learning. It just might look a little different than an M.B.A. would expect to see in an Excel model.