Get yourself trained on Web Analytics & with this Online Training Web Analytics & Digital Marketing Analytics – Zero to Hero.
Online Training Web Analytics & Digital Marketing Analytics – Zero to Hero
Web and Digital Analytics does not start and end with Google Analytics or any tool. It is more than an understanding of a tool.Google Analytics provides you data and reports but does not provide you how to use it effectively. This course teaches you the fundamentals you needs to effectively use a tool like Google Analytics, Adobe Analytics etc. and provide value to your stakeholders.In this course I will give the foundation you need to fully utilize Web and Digital Analytics. This is a beginner level course but even experienced analysts have found it to be effective in reminding them of the process they need to follow.You will learn the Web Analytics and Digital Analytics process that have been tried and tested with small and Fortune 5 companies. Here is your opportunity to learn the same process. I clarify the definitions as well as provide you a framework that you can use to do your job. It is the same framework that I have used with my current and past clients which include Microsoft, T-Mobile, Starbucks to name a few.I have used the very same course outline to train my teams that has worked with clients like Microsoft, T-Mobile, Google Analytics, Target etc.Why you should learn from me?I have been in Digital Marketing and Analytics for over 15 years.Ihave trained people from diverse backgrounds and have converted them into highperforming Digital Marketers and Analysts. I understand boththe technology and marketing side of business.I have dealt with many analytics technologieswaybeforeGoogle Tag manager existed and know the inner working of Digital Analytics.I have extensivelyworked with companies like Microsoft, Starbucks, Wall Street Journal, ESPN, T-Mobile to name few and helped them Data Driven Marketing Decisions.In addition, I have developed various course and taught students from all over the world. I am onlineinstructor for University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA) and Digital Analytics Association.I have an engineering degrees and an MBA.
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As a society, we spend hundreds of billions of dollars measuring the return on our financial assets. Yet, at the same time, we still haven’t found convincing ways of measuring the return on our investments in developing people.
And I get it: If my bank account pays me 1% a year, I can measure it to the penny. We’ve been collectively trained to expect neat and precise ROI calculations on everything, so when it’s applied to something as seemingly squishy as how effectively people are learning in the workplace, the natural inclination is to throw up our hands and say it can’t be done. But we need to figure this out. In a world where skills beat capital, the winners and losers of the next 30 years will be determined by their ability to attract and develop great talent.
Fortunately, corporate learning & development (L&D), like most business functions, is evolving quickly. We can embrace some level of ambiguity and have rigor when measuring the ROI of learning. It just might look a little different than an M.B.A. would expect to see in an Excel model.