How to measure success of new product launch

New Product Launch

eCommerce Proof of Concepts are used by LR to answer on how to measure success of new product launch in the Food Industry.

How to measure success of new product launch using eCommerce?

In the past, to measure success of a new product, Brand Owners and manufacturers have to work through distribution channels to market their products. Now, all Brands can test their products on Amazon or any Marketplaces like Chef Jean Pierre.

Direct selling is not a growth model all by itself, as the usual best case scenario is topped at 20-50%. This is mainly because the Manufacturers are not organized nor equipped to run small quantity logistics and to prospect massive amount of retailers / customers. So even though we rely on them, are we sure Distributors are actually selling our products.

Distributors buy directly from wholesale manufacturers, then market those products through a network of retailers. Distributors handle the logistics and marketing requirements that manufacturers don’t want to or aren’t able to handle in house.  The manufacturer-distributor relationship benefits both parties. At its best, this is a partnership that helps both partners meet their goals. But in order to get the most out of the relationship, Manufacturers and distributors need to carefully manage the relationship to make sure both parties are in alignment.

Adding the Online Selling channel to your Distribution mix will give you more visibility on Markets, Territories and Customers habits. Those Data are most of the time hidden by the Distributors as they are the main reason why you need them.

Proof of Concepts are used by LR to answer on how to measure success of new product launch in the Food Industry.

Making sure your Distributor will be pushing your Products

Product Brand Owners and manufacturers have to work through distribution channels to market their products. Direct selling is not a growth model all by itself, as the usual best case scenario is topped at 20-50%. This is mainly because the Manufacturers are not organized nor equipped to run small quantity logistics and to prospect massive amount of retailers / customers.

Distributors buy directly from wholesale manufacturers, then market those products through a network of retailers. Distributors handle the logistics and marketing requirements that manufacturers don’t want to or aren’t able to handle in house.  The manufacturer-distributor relationship benefits both parties. At its best, this is a partnership that helps both partners meet their goals. But in order to get the most out of the relationship, Manufacturers and distributors need to carefully manage the relationship to make sure both parties are in alignment.

Adding the Online Selling channel to your Distribution mix will give you more visibility on Markets, Territories and Customers habits. Those Data are most of the time hidden by the Distributors as they are the main reason why you need them.

Leave a Reply