Adding the Online Selling channel to your Sales Channels mix will give your organization a priceless visibility on Markets, Territories and Customers habits. Those Data are most of the time lost in the Supply Chain, hidden by the Distributor whose very existence relies on.
To fasten this, you don’t need to deploy your own online shop right away; you can quickly start by using B2B Marketplaces like eBay, Amazon or specialized ones.
The learnings you get from adding Online Selling to your Distribution Channels will help you reassess your partnership with your Distributors. If you don’t have distributors yet, it is an fast and economical way to test uncharted territories while scouting for Distributors. Thanks to the boom of Transporters and 3rd party logistic partners, it has never been so easy to move parcels between Europe and North America.
You can set up a system where Online Sales will shortcut your way to the Customers. Also, you will be able to do your job as Brand Owner in a better way: helping your Distributors to better sell your Products.
Let’s explore 3 cases:
- A Home & Garden 🪴 Brand testing new items on eBay in USA
- Shipping Frozen foods from a Belgian Food 🥘 Brand using FedEx Deep Frozen
- Enhancing a Belgian Chocolate 🍫 Distributor’s performance with a direct channel