Tag Archives: CLV

CLV – Customer lifetime value is a prediction of the net profit attributed to the entire future relationship with a customer. (Wikipedia)

CLV – Customer Lifetime Value

The definition clearly states that Customer Lifetime Value modelling is, calculating how much a customer can bring to the revenue of a company during his/her lifetime. Moreover, it is a calculated figure which is predicted by the customer’s purchase and interaction history with the eCommerce website(or any other businesses)

You will find here below all our work on CLV – Customer Lifetime Value:

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